Why you should use Komoot as a marketing channel

Komoot is a well-known platform and hiking app for outdoor enthusiasts. Thanks to its intuitive operation, it enables millions of users to discover and plan a wide range of outdoor activities such as hiking and cycling.

Your target group on Komoot

  • In 2023, 35 million people worldwide used Komoot
  • One in five Germans and one in ten Austrians and Swiss use Komoot
  • The app has won ‘App of the Year’ awards from Apple and Google Play and ranks second among all outdoor apps
  • Users use the platform to find inspiration and plan their tours, which they can also navigate offline
  • The Komoot community is precisely the target group for tourism regions, accommodation and outdoor brands

How can you use Komoot for your marketing?

  • Build an organic reach with your partner profile
  • Reach the community and attract guests and customers
  • Initiate active visitor guidance through your own outdoor content
  • Bundle activities such as hikes and bike tours by topic, e.g. tours with public transport, and inspire the community
  • With the sponsored collections, you can reach your desired target group and draw attention to yourself
  • Reporting provides you with an evaluation of the KPIs of your own content

Examples on Komoot