Your target group on Komoot
- In 2023, 35 million people worldwide used Komoot
- One in five Germans and one in ten Austrians and Swiss use Komoot
- The app has won ‘App of the Year’ awards from Apple and Google Play and ranks second among all outdoor apps
- Users use the platform to find inspiration and plan their tours, which they can also navigate offline
- The Komoot community is precisely the target group for tourism regions, accommodation and outdoor brands
How can you use Komoot for your marketing?
- Build an organic reach with your partner profile
- Reach the community and attract guests and customers
- Initiate active visitor guidance through your own outdoor content
- Bundle activities such as hikes and bike tours by topic, e.g. tours with public transport, and inspire the community
- With the sponsored collections, you can reach your desired target group and draw attention to yourself
- Reporting provides you with an evaluation of the KPIs of your own content
Examples on Komoot
- Destination Germany: Nature and culture in harmony – cycling in the Dessau-Roßlau region
- Adidas Terrex: #unitedbysummits on the Pacific Crest Trail
- National Parks Austria