References in Wine Regions: Hiking and Culinary
Hiking and wine are among the strongest travel motives in German-speaking countries.
Regions that combine these two themes successfully attract an appealing target group: pleasure hikers who value quality, regionality, and sustainable experiences.
My following references show how destinations can benefit sustainably through high-quality content, clear positioning, and a consistent focus on hiking, wine, and nature-based indulgence. The content supports tourism partners in:
- engaging relevant target groups emotionally and effectively converting them into guests
- extending the season (spring & autumn as “seasons of pleasure”)
- presenting day and multi-day hiking tours in wine regions in a convincing way
- communicating sustainable mobility (public transport, luggage service) successfully
- using content across multiple channels — in marketing, social media, and PR
Reference 1: Mosel – Rhineland-Palatinate
Client: Mosellandtouristik GmbH
Implementation period: April 2024 and October 2025
Campaign objective:
Strengthening the Mosel region as a leading European destination for hiking and culinary enjoyment, with a focus on the wine and cultural landscape, sustainable mobility, and authentic experiences along the Moselsteig trail.
Content & Services:
- Strategic storytelling for blog, social media, video & print
- Photo production: vineyard perspectives, cultural heritage, culinary stops, landscape
- Event coverage “Wünscheltroute”: vintners, gastronomy, nature experiences, cultural wine ambassadors
- Multichannel publication: blog, social media, Komoot
- Highlighting the Moselsteig with the seals “Leading Quality Trail – Best of Europe” and “Qualitätsweg Wanderbares Deutschland”
- Integration of sustainable travel: car-free arrivals, public transport, luggage service
Added value for the client:
- Clear positioning as a premium wine & hiking region
- Content supporting season extension (spring & autumn)
- Strong visual storytelling emphasizing wine landscapes and cultural heritage
- Additional value through event integration (“Wünschelrouten”)
- Appealing communication for conscious travelers and connoisseurs
- High-quality multichannel content for marketing and social media
(Photo selection excerpt)
Reference 2: Wachau World Heritage Trail – with Eurohike Hiking Tours
Client: Eurofun Touristik GmbH
Implementation period: October 2024
Campaign objective:
Showcasing the UNESCO World Heritage Trail Wachau as a high-quality multi-day tour focusing on wine landscapes, culture, and comfortable hiking including luggage transfer.
Content & Services:
- Hiking between Krems and Melk with luggage transfer
- Photo production: vineyards, Danube panorama, castles, towns
- Information on comfortable hotel partners
- Presentation of highlights: Dürnstein Castle ruins, Tausendeimerberg, Melk Abbey
- Return trip by boat – included in the Eurohike package
Added value for the client:
- Positioning as a reliable provider of comfortable multi-day hiking tours
- Content promoting the wine and cultural landscapes of the Wachau
- Storytelling for social media and blog
- Visualizing the combination of “hiking + enjoyment + comfort”
- Targeted communication for quality-conscious travelers and hikers
(Photo selection excerpt)
Reference 3: Kaltern am See – South Tyrol
Client: Kaltern am See Tourist Office
Implementation period: April 2025
Campaign objective:
An inspiring portrayal of Kaltern am See as a gentle spring destination for connoisseurs — focusing on wine landscapes, culinary delights, nature experiences, and Mediterranean lifestyle.
Content & Services:
- Premium photo and content production for hikes around Kaltern
- Atmospheric representation of the wine and nature backdrop in spring
- Storytelling for blog, social media & Komoot
- Publication in regional media Kalterer See Zeitung
- Audio feature for the podcast “Eingeschenkt – Kalterer See oder Kalterersee?”
Added value for the client:
- Neutral presentation without favoring individual businesses – destination-suitable content
- Stronger positioning as a Mediterranean wine and hiking region
- Focus on sustainable spring tourism for season opening
- Targeted content for connoisseurs and slow travelers
- Versatile use across website, social media, Komoot & press
(Photo selection excerpt)
Reference 4: Weingarten Resort Unterlamm – Southeast Styria
Client: Weingarten-Resort Unterlamm-Loipersdorf
Implementation period: February 2025
Campaign objective:
Strengthening the positioning of the Adults-Only Weingarten Resort as an exclusive retreat for peace and pleasure seekers in the wine and spa region of Southeast Styria. Presentation of newly certified hiking trails under the Austrian Hiking Quality Seal, focusing on year-round tourism and mindful nature experiences in late winter.
Content & Services:
- High-quality photo & video production: wine landscape, nature details, retreats
- Emotional short videos & reels for social media emphasizing tranquility, warmth & privacy
- Storytelling around the concept of “off-season hiking”
- Multichannel distribution on Komoot, website & blog, Instagram & Facebook
- Integration of the Austrian Hiking Quality Seal as a symbol of quality
Added value for the client:
- Clear positioning as an Adults-Only retreat for wine and nature lovers
- Content supporting season extension – ideal for marketing from January to March
- Appealing communication for couples, pleasure travelers, and slow-travel enthusiasts
- Visual and video material conveying the brand values: tranquility, privacy, naturalness & indulgence
- Multichannel content for website, social media & Komoot
(Photo selection excerpt)
Focus of My Work for Wine Regions
- Clear positioning as hiking- and enjoyment-friendly destinations
- High-quality content promoting soft, sustainable tourism
- Focus on wine landscapes, culinary heritage, nature & culture
- Versatile formats for broad reach (blog, social media, Komoot, print, press)
Interested in a similar project?
Planning a campaign around soft tourism or looking for storytelling for your region or business? I’d love to hear from you!