Reference: Midsommar in Koli in Finland
- Client: Koli in Finnish Lakeland
- Objective: Emotional storytelling campaign to promote the Koli region as a sustainable nature holiday destination in summer
- Realisation period: June 2025
Projekt
As part of a personalised trip, I was able to discover the Finnish Lakeland around Koli National Park. Between tranquil lakes, vast forests and rustic accommodation, the trip was all about being close to nature, slowing down and Finnish culture. The aim was to authentically present Koli as a versatile summer destination for nature-loving individual travellers.
Auszug aus den Fotos
Highlights of the trip
- Canoe tour on Lake Höytäinen near Venejoen Piilo
- Guided tour on the Huippujen Kierros panoramic route in Koli National Park
- Half-day hike on the challenging Mäkränkierto route
- Fatbike tour on the ‘Koli25’ route
- Overnight stay on the island of Kelvänsaari with sauna & dinner
- Day hike on the Suomunkierto Trail in Patvinsuo National Park
- Ruunaa wilderness area with rowing boat crossing on the Vastuuniemen Trail
Content Production
- Storytelling & travel documentation (blog, Instagram stories & reels)
- Target group approach: nature-loving, sustainability-minded travellers
- Focus: outdoor experiences, soft tourism & Finnish culture
Interested in a collaboration?
Are you looking for authentic storytelling and strong nature images for your destination or region? I look forward to hearing from you!